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SOCIAL MEDIA SPECIALIST CERTIFICATION

What is Social Media?

Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration. People use social media to stay in touch and interact with friends, family, and various communities. Businesses use social applications to market and promote their products and track customer concerns. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business

Social Media is Essential for Businesses

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers. As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business

Why Social Media Is Important for Business Marketing ?

Get Attention and Build Awareness
Show Authenticity
Communicate Authority
Encourage Engagement
Grow Affordably
Provide Support

Course Overview

With this program, you will be equipped as industry-savvy specialists with the acumen to plan, design, manage, and execute effective campaigns on eight of the most popular social media platforms – Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Tik Tok, and YouTube. Since having a marketable and profitable presence on social media networks is now inevitable for almost every business, you would be indispensable to your organization in terms of managing its social media assets.

This Specialist Certification program on Social Media, which is endorsed by the Convergence Certification and Skill Development (CCSD) Council and Universiti Sains Malaysia, will equip you with practical knowledge and actionable insights on designing profiles, designing content, running advertisements, building landing pages, utilizing platform algorithms, and increasing your followers’ affinity with your brand. With our specialist certificate, be empowered with the key techniques and data-driven strategies of social media marketing management.This Specialist Certification program on Social Media, which is endorsed by the Convergence Certification and Skill Development (CCSD) Council, will equip you with practical knowledge and actionable insights on designing profiles, designing content, running advertisements, building landing pages, utilizing platform algorithms, and increasing your followers’ affinity with your brand. With our specialist certificate, be empowered with the key techniques and data-driven strategies of social media marketing management.

Course Mode

Depending on your requirements and the number of pax, the trainings can be conducted in the following modes:
• Online
• Face-to-face, or in-house

Course Modules

Module 1: Building and Managing Presence on Facebook

• Creation and optimization of a Facebook Page
• Grow Fans and Engagement using Facebook Group
• Facebook Content Creation and Introduction to Content Creation Apps (Part I)
• Facebook Marketing Algorithm turn to your advantage
• Drive Traffic and Sell using Facebook Advertising
• Learn principles of SEO on Facebook to get free traffic

Module 2: Building and Managing Presence on Instagram

• Optimization of Instagram profile
• Instagram Content Creation and Introduction to Content Creation Apps (Part II)
• Biases in the Instagram Algorithm and how to use them to your advantage
• Marketing through Collaboration, Influencer Marketing, and Affiliate Marketing
• Instagram Advertising
• Additional Tools and Features on Instagram for Marketing
• Monetization on Instagram

Module 3: Building and Managing Presence on Twitter

• Introduction to the concept of Twitter
• How to Interact on Twitter
• Twitter Hashtag and Trends
• Twitter Marketing strategies
• Guidelines to Twitter Advertising
• Twitter Analytics

Module 4: Building and Managing Presence on LinkedIn

• Create and optimize Personal LinkedIn Profile
• Create and optimize LinkedIn company page/business page
• Networking in LinkedIn groups (Lead Generation, B2B marketing, more topics)
• LinkedIn Social Selling and Content Marketing
• High Quality Content for LinkedIn
• LinkedIn General Marketing
• Utilization of Sales Navigator and Sales Legacy

Module 5: Building and Managing Presence on Pinterest

• Selection of Niches on Pinterest
• Marketing Tools and Strategies on Pinterest
• Pinterest Advertising
• Pinterest Analytics and maximizing visibility

Module 6: Building and Managing Presence on SnapChat

• Introduction and Concept of Snapchat
• How to interact and get followers on Snap chat
• All the features in Snapchat
• Marketing strategies in Snapchat
• Snapchat Analytics

Module 7: Building and Managing Presence on TikTok

• Optimization of Tik Tok Account
• Design Viral Content for Tik Tok
• Define your niche and tackle current trends
• Tik Tok Ideas to boost your brands
• How Tik Tok Algorithm works
• Study Tik Tok Analytics & Scaling with Tik Tok Advertising

Module 8: Building and Managing Presence on YouTube

• Optimization of YouTube account
• Video Publishing and Introduction to Video Content Creation Apps
• Growth of YouTube channel
• Principles of SEO on YouTube
• YouTube Analytics

Module 9: Build a highly persuasive Website Landing Page

• Core elements that must be included
• Good & bad examples
• Concept of a Sales Funnel
• Optimized Landing Page
• Testing to enhance conversion & revenue

Module 10: Digital Design develops innovative ideas

• Typography, color theory, layout, and other design theory and skills
• Create creative logos and branding packages
• Graphic, post, and ads design principles for each social media platform
• Essential tools and capabilities of Canva, and other design software•
• Work through step-by-step design process

Module 11: Video Creation and Editing

• Basic knowledge of video editing
• Video editing with Camtasia for beginner
• Guide on Cap Cut video editing
• Create amazing videos for business
• Tips about creating great audio

Special Features

Special Features • Hands-on Assignment + Coursework • Claimable from HRD Corp • Comprehensive knowledge of 8 social media platforms • Guaranteed quality content endorsed by CCSD and USM • Bonus content: Content Creation and Video Editing

With Bonus:
Content Creation and Video Editing
and comprehensive knowledge of 8 social media platforms

HRDC Training Provider

Tepat is an accredited Training Provider (TP) registered with HRDC.

Guaranteed quality and relevant content endorsed by CCSD and USM, an APEX University.

MEET OUR

Mr. Sri Vignaraajah


Corporate trainer and digital assets executive at Tepat. With a degree in marketing psychology, he has extensive experience in the retail, manufacturing, and foodservice industries. With an aptitude for research, Mr. Sri crafts and updates our modules so that they are up to par with the current global developments.

Ms. Yap Sin Lin


Corporate trainer and marketing executive at Tepat. Being a Bachelor in Technology Management, she has been a digital marketer, graphic designer, and digital freelancer since 2018. Ms. Yap is also a certified MDEC e-Usahawan trainer and she has her own e-commerce business.

About Tepat

About Tepat Training and Consultancy

Tepat Training and Consultancy

Tepat was formed by a group of professionals who have vast experiences in training, as well as in the IT, logistics, manufacturing and hospitality industries. The group initially concentrated on IT-related trainings; however, we felt that we could help more people by providing more courses, other than IT alone. Due to the years spent in the industry, our contacts grew and relationships with trainers from other fields were established. Together, we decided to offer more than what we were used to.

The purpose of the formation was to cater for up-skilling via professional certifications, as well as via Accreditation of Prior Achievement (APA) by the Department of Skills Development (DSD) of Malaysia. Tepat Training and Consultancy now offers executive degree programs, professional certification programs, short courses, e-learning courses and training programs in association with Malaysian universities, with recognition from HRD Corp.

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