SEO Strategist Certification

What is SEO?​

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business

Why Must Learn SEO ?

Stand out from your competition
Learn SEO To get found online
Generate additional income
Own your online presence
Stay ahead of business challenges
Use SEO as a growth tool

Course Overview

Search Engine Optimization (SEO) is a process to enhance both the quantity and quality of web traffic to a website from search engines, such as Google. If your business or your company has a website, SEO is what will make your website visible to relevant clients when they are searching on Google for your products, services, or your industry. This certification program on SEO Strategies, which is endorsed by the Convergence Certification and Skill Development (CCSD) Council and Universiti Sains Malaysia (USM), will equip you with practical knowledge and actionable insights on keyword research, content creation, web content optimization, methodologies for Google ranking, and digital designing. As an SEO strategist, you would be a key asset to your organization in terms of attracting online customers to visit the company website and designing their online experience. With our professional certificate, be empowered with one of the most sought-after skills in the field of digital marketing.

Course Mode

Depending on your requirements and the number of pax,
the trainings can be conducted in the following modes:
• Online
• Face-to-face, or in-house

Course Module

Module 1 :Keyword Research for Search Engine Results Page (SERP)

• Long-Tail Keywords
• Outranking Establish Websites
• Competitor Research
• Organic Keywords
• Learning on Spying Competitors Organic Keywords
• Validating Keywords using Google Trend
• Finding Related SEO Terms or Related Keyword

Module 2 :Content Search Engine Optimization (SEO)

• Importance of Content Hub in SEO
• The Current Important Factor in SEO
• How to Improve Keyword Optimization
• Unique Tools to Find Proof & Relevant Terms for Targeted Keywords
• Important Factors in Article Writing for SEO
• Keyword Density for Optimum Targeting • Internal Links for SEO

Module 3 :Technical Factors in SEO

• The Importance of Technical Factors
• Impact of Headings and Meta Description
• Domain SEO
• Keyword in Domain SEO
• URL Length

Module 4:The Importance of Page Speed and The Know-How

• Introduction to Page Speed Tools
• Web Hosting Factors Towards Page Speed
• Images Compression Technique

Module 5 :Faster Google Indexing Techniques

• Creating Sitemap
• Adding A Site to Google Search Console
• Adding Sitemap to Google Search Console

Module 6: Backlinks Secrets Revealed

• Are Backlinks Important for SEO?
• Backlinks Source
• Backlinks Age
• Old vs New
• Link Building Techniques

Module 7 :User Experience SEO

  • Number of Links
  •  Number of Images
  • Videos
  • Responsive Design
  • Font Size
  • User Signals
  • Advertisements
  • Click-Through Rate (CTR)
  • Time On-Sit
  • Bounce Rate
  • Configuring Google
  • Analytics Account

Module 8 :Build a highly persuasive Website Landing Page

• Core elements that must be included
• Good & bad examples
• Concept of a Sales Funnel
• Optimized Landing Page
• Testing to enhance conversion & revenue

Module 9 :Digital Design develops innovative ideas

• Typography, color theory, layout, and other design theory and skills
• Create creative logos and branding packages
• Graphic, post, and ads design principles for each social media platform
• Essential tools and capabilities of Canva, and other design software
• Work through the step-by-step design process

Module 10:Video Creation and Editing

• Basic knowledge of video editing
• Video editing with Camtasia for beginner
• Guide on Cap Cut video editing
• Create amazing videos for business
• Tips about creating great

Special Features

With Bonus:
Content Creation and Video Editing

HRDC Training Provider

Tepat is an accredited Training Provider (TP) registered with HRDC.

Guaranteed quality and relevant content endorsed by CCSD and USM, an APEX University.


Mr. Khairul Annuar bin Kamal Ariffin

Sales and marketing director of Tepat. With over 20 years’ experience in the logistics industry, He has held many top management positions in various companies and is running several of his own digital businesses. Mr. Khairul is also a corporate trainer in digital marketing and logistics.

Ms. Yap Sin Lin

Corporate trainer and marketing executive at Tepat. Being a Bachelor in Technology Management, she has been a digital marketer, graphic designer, and digital freelancer since 2018. Ms. Yap is also a certified MDEC e-Usahawan trainer and she has her own e-commerce business.

About Tepat

About Tepat Training and Consultancy

Tepat Training and Consultancy

Tepat was formed by a group of professionals who have vast experiences in training, as well as in the IT, logistics, manufacturing and hospitality industries. The group initially concentrated on IT-related trainings; however, we felt that we could help more people by providing more courses, other than IT alone. Due to the years spent in the industry, our contacts grew and relationships with trainers from other fields were established. Together, we decided to offer more than what we were used to.

The purpose of the formation was to cater for upskilling via professional certifications, as well as via Accreditation of Prior Achievement (APA) by the Department of Skills Development (DSD) of Malaysia. Tepat Training and Consultancy now offers executive degree programs, professional certification programs, short courses, e-learning courses and training programs in association with Malaysian universities (like USM and SEGi College Subang Jaya) and global certification bodies (like CCSD and GSDC), with recognition from HRD Corp.

Have Questions? Ask Us.