Search Engine Optimization (SEO) is a process to enhance both the quantity and quality of web traffic to a website from search engines, such as Google. If your business or your company has a website, SEO is what will make your website visible to relevant clients when they are searching on Google for your products, services, or your industry. This certification program on SEO Strategies, which is endorsed by the Convergence Certification and Skill Development (CCSD) Council and Universiti Sains Malaysia (USM), will equip you with practical knowledge and actionable insights on keyword research, content creation, web content optimization, methodologies for Google ranking, and digital designing. As an SEO strategist, you would be a key asset to your organization in terms of attracting online customers to visit the company website and designing their online experience. With our professional certificate, be empowered with one of the most sought-after skills in the field of digital marketing.