What you will learn
- Leadership skills and best practices for managing human resources.
- Integrated marketing management and strategies for the modern hospitality industry.
- Technologies and innovations in hospitality and beyond.
- Luxury product concepts, power of luxury brands, and evaluation of luxury experiences.
The International Hospitality Management MicroMasters program offers a new way of nurturing talents for the dynamic global hospitality industry.
This program is designed to develop leaders for the global hospitality industry. You will gain in-depth knowledge about the luxury market, the latest technologies in the field, and the best marketing, human resources, and other important business practices.
You will learn through a blend of strategic perspectives and pragmatic implementation, problem identification, and decision-making, as well as interdisciplinary theories and management applications.
If you want to further your education, your MicroMasters program certificate can fast track your study for the on-campus Master of Science in International Hospitality Management, International Tourism, and Convention Management or International Wine Management degree at a fraction of the cost.
A Course By HKPolyUx
Online courses from The Hong Kong Polytechnic University
An Internationally Recognized University – Located in the heart of Asia
The Hong Kong Polytechnic University is committed to education and preparing students to become global citizens through quality learning and teaching. We are internationally known for our excellence in professional education and innovative research.
Established in 1937, we have nurtured over 355,000 graduates, many of whom have become leaders in their professional fields, contributing their knowledge and expertise to building Hong Kong’s thriving economy and improving the world.
We have the largest student community out of all Hong Kong’s publicly-funded universities, with some 32,000 full-time and part-time students on campus annually. In addition, the University’s Student Exchange Programme offers students opportunities to study and experience different cultures at over 220 renowned universities across 28 countries and regions. Every year, around 550 PolyU students go on exchanges while a similar number of inbound exchange students come to the University.
Over 200 programs, some unique in Hong Kong, are offered by our six faculties and two schools, each with its own unique strengths. We are the only university in Hong Kong whose curriculum mandates a Work-Integrated Education (WIE) component to facilitate work-based learning. Therefore our graduates are highly sought after by employers.
Meet your Instructors
Basak Denizci Guillet, Ph.D.
Dr. Basak Denizci Guillet is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. She received her BSc, MSc, and PhD. from Bilkent University, University of Massachusetts (Amherst), and Pennsylvania State University, respectively.
Sangwon Park, Ph.D.
Dr. Sangwon Park is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He received his BSc from Sangji University in Korea, and MSc and Ph.D. from the University of Missouri-Columbia and Temple University in the USA, respectively.
Markus Schuckert, Dr. rer.soc.oec.
Dr. Markus Schucker is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. With his multi-industry background, Markus’ research focuses on the role of luxury in tourism and hospitality, digital marketing and branding for hotels, and non-traditional accommodations as well as on Chinese guests and China outbound tourism.
Alice Hon, Ph.D.
Dr. Alice Hon is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. She received her BA, MPhil, and Ph.D. from The Hong Kong Polytechnic University, City University of Hong Kong, and Hong Kong Baptist University, respectively.
Dan Wang, Ph.D.
Dr. Dan Wang is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. She received her BSc, MPhil, and Ph.D. from East China Normal University, The Hong Kong Polytechnic University, and Temple University, respectively.
- Lectures 4
- Quizzes 0
- Duration 32 weeks
- Skill level All levels
- Students 0
- Certificate No
- Assessments Yes