Digital Transformation in Business
About this course
New technologies and “big data” have transformed every facet of business, from accounting to marketing. Technologies like social media, eCommerce platforms, mobile devices, software services, the cloud, artificial intelligence, and the internet of things have created new business processes and products while displacing and disrupting many others. In order to stay competitive, business leaders need to understand these emerging technologies, assess their inherent opportunities and challenges, and strategically maneuver the organization to maximize the value–and minimize the risk–of digital transformation.
This course will help you assess the most critical digital technologies that affect your business sector and how you can leverage them to realize efficiencies. We’ll discuss when and how to appropriately commoditize the data these technologies produce and ultimately, how the strategic deployment of technology can transform an organization.
What you’ll learn
- How digital technologies are transforming work, organizations, markets, and the economy.
- The interplay between organizational strategy and technology.
- Considerations in making strategic investments and decisions involving digital technology.
- Key issues in implementing different kinds of systems, including enterprise resource platforms, customer relationship management tools, and knowledge management, and business intelligence applications.
- How to address IT governance and manage organizational change.
A Course Sponsored by UMD & USM
Free online courses from The University of Maryland, College Park
The University of Maryland is the state’s flagship university and one of the nation’s preeminent public research universities. A global leader in research, entrepreneurship, and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies, and scores of Fulbright scholars.
UMD is one of twelve institutions that make up the University System of Maryland (USM). USM is the state of Maryland’s public higher education system, with a mission to improve the quality of life for the people of Maryland by providing a comprehensive range of high quality, accessible, and affordable educational opportunities. USM and its Kirwan Center for Academic Innovation has launched USMx to help institutions leverage the affordances of online learning, and give students the flexibility to interact with content, faculty, and learning communities in the ways that best meet their needs.
Free online courses from the University System of Maryland
The University System of Maryland (USM) is Maryland’s system of public higher education. Its members include all public universities in the state, with the exception of Morgan State University and St. Mary’s College. In addition to its 12 degree-granting universities, the USM includes one research institution and three regional higher education centers. Our 12 institutions offer more than 1,400 academic programs to more than 176,000 students at multiple sites throughout the state and worldwide.
Since its inception, the Kirwan Center has been supporting USM institutions in making strategic forays into online learning. “Online learning” in this context is defined as any learning environment that makes substantive use of a web-based component that enables collaboration and access to content beyond the classroom. Online learning strategies across the USM range from fully online degree/certificate programs, to MOOCs, to hybrid and “flipped” courses.
To advance this work, the Kirwan Center has launched USMx to help institutions leverage the affordances of online learning to give students the flexibility to interact with content, faculty, and learning communities in the ways that best meet their needs.
The USMx mission is to provide both access to innovative e-learning technologies as well as the resources, support, and planning necessary for the strategic implementation of online learning. This, in turn, helps our institutions achieve their mission of providing access to high quality, affordable higher education to a diverse student body both in Maryland and across the globe.
- Bowie State University
- Coppin State University
- Frostburg State University
- Salisbury University
- Towson University
- University of Baltimore
- University of Maryland, Baltimore
- University of Maryland, Baltimore County
- University of Maryland Center for Environmental Science
- University of Maryland, College Park
- University of Maryland Eastern Shore
- University of Maryland Global Campus
Meet your Instructors
Areas of Expertise
Professor Henry Lucas’ research interests include information technology-enabled transformations of organizations as well as disruptive technologies. He has conducted research on the impact of information technology on organizations, IT in organization design, electronic commerce, and the value of information technology. Lucas co-produced and co-wrote The Transformation Age: Surviving a Technology Revolution with Robert X. Cringely, a documentary co-developed by Maryland Public Television and the Smith School shown on public television stations around the U.S. He has authored a dozen books as well as monographs and more than 70 articles in professional periodicals on the impact of technology, technology in higher education, information technology in organization design, the return on investments in technology, implementation of information technology, expert systems, decision-making for technology, and information technology and corporate strategy. Professor Lucas has created a Massive Open Online Course (MOOC) on disruptive technology on Coursera. His most recent books include Technology and the Disruption of Higher Education (World Scientific, 2016), The Search For Survival: Lessons from Disruptive Technologies (Praeger, 2012), Inside the Future: Surviving the Technology Revolution (Praeger, 2008), Strategies for E-Commerce and the Internet, (MIT Press. 2002, Information Technology and the Productivity Paradox: Assessing the Value of Investing in IT(Oxford University Press, 1999) and The T-Form Organization: Using Technology to Design Organizations for the 21st Century (Jossey-Bass, 1996). He was the vice president of publications for the Association for Information Systems (AIS) from 1995-1998 and editor-in-chief of the AIS electronic journals, Communications of AIS, and Journal of AIS from 1998-2002. He has also served as the Chair of the Decision, Operations and Information Technologies Department at the Smith School. Professional Activities
Lucas has been a professor of information systems at the Leonard N. Stern School of Business at New York University where he was a research professor of information systems from 1988-1998, and professor and chair of the Department of Computer Applications and Information from 1978-1984. He also served as the Shaw Foundation Professor at Nanyang Technological University in Singapore, and as a visiting professor at INSEAD in Fontainebleau, France. He was a visiting researcher at Bell Communications Research in Morristown, New Jersey, and a consultant to Arthur D. Little, Inc., in Cambridge, Massachusetts. He has served on the board of directors of a software supplier for satellite multicasting and has been a board member of a worldwide manufacturer and supplier of passive electronic components. Lucas is a member of the Association for Computing Machinery, the Association for Information Systems, the Institute of Electrical and Electronics Engineers, and INFORMS.
Ritu Agarwal is Senior Associate Dean for Research, Distinguished University Professor and the Robert H. Smith Dean’s Chair of Information Systems at the Robert H. Smith School of Business, University of Maryland, College Park. She is also the founder and Co-Director of the Center for Health Information and Decision Systems at the Smith School. Dr. Agarwal has published over 100 papers on health informatics and information technology management topics in journals such as Information Systems Research, MIS Quarterly, Management Science, Communications of the ACM, Journal of Management Information Systems, Health Affairs, Journal of the American Medical Informatics Association, and IEEE Transactions, and has made presentations at a variety of national and international conferences. Her current research is focused on digital transformation and the use of IT in healthcare settings, health analytics, technology-enabled strategic transformations in various industrial sectors, and consumer behavior in technology-mediated settings. Professor Agarwal has worked extensively with Fortune 500 companies on a variety of research and consulting engagements and made several presentations to groups of senior IT and business executives. She has testified before the National Committee on Health and Vital Statistics and the US Department of Health based on her research on IT and healthcare. Her research has been sponsored by the Agency for Healthcare Research and Quality, Society for Information Management, US Department of Labor, NSF, and DARPA, and featured in a variety of media outlets including the Washington Post, National Public Radio, and the Baltimore Sun. Professor Agarwal was the Editor-in-Chief of Information Systems Research for a 6-year term from 2011 to 2016. Previously she served three-year terms as Senior Editor at MIS Quarterly and Associate Editor for Management Science. She was a member of the INFORMS board as Vice President for Subdivisions from 2004 to 2006 and served as a Vice President in the Association for Information Systems from 2002 to 2005. She served as a Standing Member of the Agency for Healthcare Research and Quality’s expert review panel on Healthcare Effectiveness and Outcomes Research for the period 2010-2012. Dr. Agarwal was the NSF ADVANCE
Professor for 2012-2013 for the Smith School. In 2011 she became a Fellow of the Association for Information Systems, and also received the University of Maryland Distinguished Scholar-Teacher Award. In 2013 she received the title of Distinguished Fellow from the Information Systems Society of INFORMS. She has held leadership positions in a number of major professional conferences during her career, including Program Chair for the International Conference on Information Systems. She is the Conference Co-Chair for the International Conference on Information Systems in 2017. She is a member of ACM, AIS, INFORMS, and the Academy of Management. In 2010 Professor Agarwal initiated and chaired the Conference on Health IT and Analytics (CHITA) (previously called the Workshop on Health Information Technology and Economics). CHITA is a multi-disciplinary research conference to engage the research, policy, and practice communities in understanding the role of digital technologies and data analytics in healthcare transformation. CHITA is an annual event sponsored by the Agency for Healthcare Research and Quality, US Department of Health and Human Services, and Academy Health, the pre-eminent professional organization in health services research.
Anand Gopal is a Professor and Van Munching Faculty Fellow at the Robert H. Smith School of Business, University of Maryland. His research interests are broadly in technology platforms, contracts, and entrepreneurship. He has specific projects in technology-based entrepreneurship, secondary markets for tech products, mobile platforms, and healthcare. Prior to joining the Smith School, he spent two years with PRTM (later acquired by PwC), a strategy and operations consulting firm specializing in the high-tech sector.
Joseph P. Bailey
Joseph P. Bailey is the Executive Director of the QUEST Honors Program and an Associate Research Professor at the Smith School. He has been a faculty member at the University of Maryland since 1998. Bailey’s scholarly interests are at the intersection of business and technology with an emphasis on information technology. He recently completed a year as an Edison Scholar at the United States Patent and Trademark Office doing research on machine learning for patent search. Bailey teaches a variety of undergraduate and graduate classes including entrepreneurship, systems thinking, and information systems. He has a Ph.D. from the Technology, Management and Policy Program at MIT, an M.S. in Engineering-Economic Systems from Stanford University, and a B.S. in Electrical Engineering and Engineering and Public Policy from Carnegie Mellon University.
- Lectures 0
- Quizzes 0
- Duration 70 hours
- Skill level All levels
- Language English
- Students 9144
- Certificate No
- Assessments Yes